Turn Customers into Partners


 

Ken explaining the benefits of Closing the Gap

What is more stable, strong, flexible and resilient than simply a closed sale? The answer; an ongoing relationship. It’s the dream of every sales person and team. There is no better way to hold and grow your market share than building good relationships. However, that is easier said than done.

At Legendary Coaching we are looking to close the gap for sales teams and their leaders. Thus we created this program. Closing the Gap is a sales coaching program designed to help you and your team convert sales at a higher rate and turn those conversions into long-term relationships. We will unpack how to help you make the shift from gaining customers/clients to enrolling partners.

Through communication, emotional intelligence and sales coaching, we equip you and your team to close with confidence, build trust and cast compelling vision for a long-term future with your client.

KEY BUSINESS BENEFITS

  • Helping you and your salespeople gain a better understanding of themselves, so they can better profile their customers, increasing their self-awareness and self-confidence, and ultimately resulting in more sales.

  • Helping your company decrease its sales cycle by asking the right questions to better understand the motivation of your customers and increase your efficiency at closing sales.

  • Gaining a better understanding of your clients’ needs, and helping you develop a long-term vision for your client partner relationships.

Program Overview:

Closing the Gap is delivered in a 1 on 1 coaching format. The program is comprised of 6 one hour biweekly sessions spanning over 12 weeks. These sessions can be done in person or virtually. Below you can find a content overview for all the sessions in the program:

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Session 1: Introductory Session

Because of the highly dynamic nature of coaching, it is important that we identify each participant’s unique background and desired outcomes for the program. In this session your coach will outline the expectations for the program and ask some questions to determine the best way they should proceed through the program content including areas of emphasis. These questions include things like your sales experience, performance measures etc.

Session 2: Emotional Wisdom

In this session we look at developing your self awareness so you can identify your own unique strengths and challenges when it comes to sales. We also teach you how to quickly profile others and sales strategies based on the personality of the person you are selling to.

Session 3: Exceeding Expectations

In this session we introduce the concept of enrolling partners not simply customers, and how to add value beyond what you are selling. We also explore how to nurture client relationships to create a long-term connection.

Session 4: The Opportunity Gap

This section looks at how to find the space between where a potential customer/client is at, and where they would like to go. This space presents your greatest opportunity for providing a solution with your product or service.

Session 5: Defining the Sales Relationship & Enlarging the Pie

Here we unpack how to set realistic expectations for the sales relationships moving forward as well as some practical tips and strategies for overcoming price objections.

Session 6: Wrap up Session

Finally, we end our program with some practical tips for closing a sale, on-boarding your sales team and also when to walk away. We also craft a personal go to market strategy for you moving forward from the program. Furthermore, we will teach you about the concept of Key Success Indicators (KSI) and determine what yours are.

Investment:

Closing the Gap is priced at a total of $1200 + HST per person. Payment can be done on a monthly basis if desired.

For more information on group rates or booking a Closing the Gap program, please CONTACT US.